What is Search Engine Optimization? (SEO)

SEO is the process of putting forward the best possible argument as to why a particular web site is more relevant and deserves to rank higher than others, in the search engines, for specific words.

iMajestic offers the industry's only pure performance based optimization services. Which guarantees our clients never pay, unless we achieve and maintain the rankings they want, for the keywords they want, in the search engines they want.
(Yes Google!) We are held 100% accountable for performance and compensation.

How does that work?