Lawyers spend many years studying the law. Their education prepares them for the grueling battles of the court room, the mountains of briefs and paperwork needed during the course of their day and the ability to negotiate settlements between conflicting parties. Attorneys spend long days and nights on their client’s cases which makes it difficult at best to find the time to advertise their practice for new clients.
In addition to finding the time to market a practice the times and methods of promoting a business have changed. No longer a simple matter of placing a listing in the local Yellow Pages or placing an ad in papers or on bus benches, today’s seeker of legal consul will search the Internet approximately 90% of the time as their main resource of information. The reasons behind this are simple even if the engines that power this resource are not. (more…)