How to Market on the Internet for Lawyers
Thursday, July 8th, 2010
Lawyers spend many years studying the law. Their education prepares them for the grueling battles of the court room, the mountains of briefs and paperwork needed during the course of their day and the ability to negotiate settlements between conflicting parties. Attorneys spend long days and nights on their client’s cases which makes it difficult at best to find the time to advertise their practice for new clients.
In addition to finding the time to market a practice the times and methods of promoting a business have changed. No longer a simple matter of placing a listing in the local Yellow Pages or placing an ad in papers or on bus benches, today’s seeker of legal consul will search the Internet approximately 90% of the time as their main resource of information. The reasons behind this are simple even if the engines that power this resource are not. (more…)
Burbank, CA – As noble a profession as the law is, attorneys still have to run a business, make money and keep their company from slipping into the red. Hard costs such as office space, furniture and even personnel are fairly easy to manage. Any smart lawyer can get bargains on desks, chairs and equipment and finding decent employees, although it may come with certain challenges, still have fixed rates and can all be anticipated for a subsequent return of sorts. 
Burbank, CA – One of the biggest issues facing attorneys is getting through the barrage of calls and inquiries from people that think they have a case but upon inspection; do not. They may well have been wronged or injured and the law may be completely on their side, the problem for most lawyers is that the time it takes for the initial conversation, usually an hour or so of due diligence; the end result can be there aren’t any real damages to sue for. Then there’s the aspect that the person or company they want to pursue don’t have the resources to pay the settlement in the first place. 
Burbank, CA – Lawyers, like doctors have put in years of school and spent tons of money before ever hanging up their shingle. Prior to a doctor seeing a patient or before an attorney does their first deposition, thousands of dollars are spent for college and post graduate school placing these highly trained individuals in deep debt. Plus once they do graduate and pass the bar or medical exam, the expenses keep on coming. 
Burbank, CA – Marketing and advertising for legal services has moved on to a new and exciting time where the mysterious results for how advertising dollars are spent are no longer a matter of speculation but one of absolute fact. In years past when a personal injury attorney would make a television commercial and run it on everything from network broadcast to local channels the success of the campaign could only be measured by the number of phone calls received that could be attributed to that spot. The broadcast media game has always been a risky venture with little evidence available to confirm how well or poorly the commercial worked. Media buyers and sellers understand that what is being bought is merely “exposure”. They can tell you how many times a spot ran but after that, it’s all guess work.
Burbank, CA – Law firms have experienced poor results using Yellow Pages, radio, television and print media. As more lawyers see their hard earned money wasted on media marketing campaigns that show few responses and zero accountability, the smart legal eagle is pointing their marketing dollars at the Internet. But launching a web site in an effort to expand their marketing reach can be an exercise in futility unless the proper Search Engine Optimization campaigns are in place by a creditable SEO/SEM company.
