Attorneys in Trouble of Closing Law Firms due to Bad Economy
Burbank, CA – One of the biggest issues facing attorneys is getting through the barrage of calls and inquiries from people that think they have a case but upon inspection; do not. They may well have been wronged or injured and the law may be completely on their side, the problem for most lawyers is that the time it takes for the initial conversation, usually an hour or so of due diligence; the end result can be there aren’t any real damages to sue for. Then there’s the aspect that the person or company they want to pursue don’t have the resources to pay the settlement in the first place.
Customer leads generated from traditional advertising and marketing methods don’t discriminate or quantify before the prospect places the call. Print, Radio and Television advertising is very expensive with little or zero accountability for results and even less responsibility for conversions. During these dire economic times, throwing money into the proverbial black hole of conventional marketing practices borders on the absurd.
Statistics show today’s Internet is used by over 1.5 billion people globally and is considered the primary way for consumers along with the general public to search, research and shop for goods and services. Aside from the sheer numbers of people that avail themselves of it, the Internet offers users the ability to completely hone in on exactly what they want. This type of focused and selective search methodology is precisely the reason search engine optimization works so well for attorneys seeking to capture clients that perfectly fit their law firm’s criteria.
Law firms no longer need leave their adverting results to chance or risk money and time to get results. 87 % of search engine inquires are unique, one-time searches which means that web sites that successfully pin point their targeted prospect seize the opportunity to exploit and capitalize on their niche. Developing comprehensive SEM/SEO marketing campaigns for attorneys and legal firms that focus on particular locations, areas of interest other keyword specific phrases will garner significant success in attracting the “right” kind of client.
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iMajestic has been successfully orchestrating SEO strategies for attorneys for years and have the experience, expertise and knowledge that has proven time and again how effective search engine marketing can be. With over 80% of search engine users favoring natural search results, lawyers and legal firms of all sizes understand the magnitude of elevated, high natural search rankings for their web and how that can translate into qualified convertible clients.
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Kabateck Brown Kellner – Attorneys at Law.
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