Personal Injury Attorney’s Go Viral for New Clients
Thursday, March 26th, 2009
Burbank, CA – Marketing and advertising for legal services has moved on to a new and exciting time where the mysterious results for how advertising dollars are spent are no longer a matter of speculation but one of absolute fact. In years past when a personal injury attorney would make a television commercial and run it on everything from network broadcast to local channels the success of the campaign could only be measured by the number of phone calls received that could be attributed to that spot. The broadcast media game has always been a risky venture with little evidence available to confirm how well or poorly the commercial worked. Media buyers and sellers understand that what is being bought is merely “exposure”. They can tell you how many times a spot ran but after that, it’s all guess work.
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Burbank, CA – Law firms have experienced poor results using Yellow Pages, radio, television and print media. As more lawyers see their hard earned money wasted on media marketing campaigns that show few responses and zero accountability, the smart legal eagle is pointing their marketing dollars at the Internet. But launching a web site in an effort to expand their marketing reach can be an exercise in futility unless the proper Search Engine Optimization campaigns are in place by a creditable SEO/SEM company.




