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How to Get the Most Out of Your Internet Marketing

January 20th, 2011

How to Get the Most Out of Your Internet Marketing

Marketing and advertising is an expensive part of doing business so it only makes dollars and sense that getting the most out of your web marketing programs is the most cost effective way to promote your company.

Burbank, CA - You’ve invested a lot of time, effort and money into your business and as any one can tell you, a large part of becoming a successful owner is understanding how much money you should spend on advertising, marketing and promotion, when you should spend it and who would be best suited to implement your market plan. To begin with the simple answer is that spending a lot of money doesn’t equate to getting the best results. What we are talking about is the basics of Return On Investment, or ROI. Smart investors understand that the rate of return for any venture should be analyzed ahead of payment however this is where the difficulty lay. Making projections on marketing outcomes is often fraught with mis-conceptions, inaccurate imported data and over zealous result speculations.

One big miss-step made by even the most intelligent entrepreneurs is their lack of appreciation for what a website can do for their business. Many owners don’t realize how easy it is for their website to become a passive revenue stream. Even if you don’t offer a hard product, your website can still be utilized for income generation with a little imagination and know how.

It is not uncommon to have a mis-understanding or a lack of appreciation for what is a properly conceived and constructed website presence. It’s one thing to be found by the search engines; however as with any brick and mortar business, store front presence is paramount. Many websites are so badly done that even when they are found by their targeted customers it amounts to a quick home page peek and then gone. This is a crucial element for web marketing and makes the difference between having volumes of traffic that give you “hits” but no profits and a site that is a source of income instead of an expense.

There is a vast difference between generating traffic to a website and actually seeing a return on your investment. Traffic alone is not real proof you are getting results from your web marketing efforts. Only quality, targeted visitations with trackable conversions to sales can provide profits to the company coffers. While many SEO companies tout their ability to drive Internet traffic to your site, the biggest downfall businesses experience from the typical SEO “one size fits all” packaging is a true understanding of the what, and how their client’s businesses actually work. Without this basic but often overlooked foundation, your website could suffer from “false results”.

Consider the words of web marketing authorities’ iMajestic;

“Your website is the most important part of your organization’s Internet marketing strategy. Your website is the heart of your business communication instrument both, to search engines as well as your future and existing customers.”

It is important to recognize that Internet marketing is at once a science and an art form. The science of web marketing involves some very technical aspects that start you’re your website development which is more than just getting the cheapest template you can, setting some links and placing Meta tags. Your site needs to have a “look and feel” that invites your clients to stay and explore the riches within instead of landing on the home page and moving on to someone else’s business. The “look” of the site is the same as the face of your store front.

Your website should reflect the nature of your business without being too busy, involved or outlandish. A website only has about 3 seconds to capture the visitor because after that if they aren’t intrigued, they’re gone. It is imperative that your website be easy to use as its functionality can make or break a site. If a visitor can’t get around your website they will become frustrated and again - leave.

Once you’ve got a proper website you can really get your SEO working for you. A major complaint about the natural search engine optimization approach is the time and money usually associated with garnering results. Elements of Organic SEO programs involve everything from the beginning analytical research of your particular industry and competitors, Keyword research, web content enhancement with proper keyword SEO compliance, optimization of “back end” codes, link building, press release and article submissions that refer and point to your business, onsite blogs and more. One crucial thing to remember about SEO, PPC, web development and every other aspect of the Internet marketing game, is the need to be continuously engaged in ongoing analytical reviews and modification of campaigns.

iMajestic, ranked as one of the nation’s top SEO companies by internet marketing rating service TopSEOs, helps businesses attain targeted market share by creating innovative and ethical SEO programs, guaranteed to succeed. For qualified clients iMajestic offers Performance based search engine marketing that removes the risks that typical SEO companies require their customer to take on. Performance based marketing simply means iMajestic will do the work to get your company into the top levels of search engine rankings before accepting a fee. Results before payment makes the decision to engage in this kind of guaranteed for qualified clients a complete no-brainer.

iMajestic (www.imajestic.com) has been in business since 2001 offering practical and sound SEO and SEM solutions to thousands of businesses. The ability to forecast trends and rapidly adjust positions that influence those changes is the cornerstone to the foundation of what iMajestic represents. iMajestic is a firm believer in keeping their work force within the Continental United States and uses American based personnel. All work is done in house and by US citizens.

How to Market on the Internet for Lawyers

July 8th, 2010

Performance SEO, Internet Marketing for LawyersLawyers spend many years studying the law. Their education prepares them for the grueling battles of the court room, the mountains of briefs and paperwork needed during the course of their day and the ability to negotiate settlements between conflicting parties. Attorneys spend long days and nights on their client’s cases which makes it difficult at best to find the time to advertise their practice for new clients.

In addition to finding the time to market a practice the times and methods of promoting a business have changed. No longer a simple matter of placing a listing in the local Yellow Pages or placing an ad in papers or on bus benches, today’s seeker of legal consul will search the Internet approximately 90% of the time as their main resource of information. The reasons behind this are simple even if the engines that power this resource are not. Read the rest of this entry »

Internet Marketing - 101

April 28th, 2010

In the beginning; the world of computer-generated communication was simply an electronic expressway where basic data was transferred from one computer station to another via phone lines as opposed to hard copy sent through the U.S. mail. From it’s infancy through the explosive bubble bursting quandary of the 1990’s, the Internet has grown from a rudimentary method of information exchanges to a vast landscape, overflowing with everything the human experience can offer.

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Performance Search Engine Opitimization-Stop Paying For SEO “UpFront”

November 20th, 2009

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Los Angeles SEO and Internet Marketing Firm Assist Los Angeles Lawyers and Attorneys to Optimize Website Efforts

October 6th, 2009

In law, the only gratitude a professional usually sees comes by way of successful pursuit of exactly what the client had in mind, despite the obvious stake or realistic expectations that client could have beheld in mind as they progressed into hiring an attorney or lawyer to represent them. Read the rest of this entry »

Industry-Leading SEO and Internet Marketing Firm Offers Specialized, Proven SEO Services to Legal Professionals

September 30th, 2009

Word of mouth travels fast via the internet, and with as readily as a displeased consumer can complain and be heard on a large scale thanks to Google and websites like Consumer Reports, it’s important that you have a Search Engine Optimization firm specialized in legal SEO pursuits specially crafted to manage not only your marketing efforts, but the word of mouth that travels about you. Read the rest of this entry »

MODx CMS SEO, Extensions, Functionality Examined, Compared to Drupal, Joomla, WordPress

August 31st, 2009

MODx CMS: Advanced In-Depth Report

As a follow-up to iMajestic’s article comparing the functionality of the brand-new MODx CMS to others like Drupal, Wordpress and Joomla, iMajestic goes a bit further into depth with their analysis of the perimeters that web developers will find more intriguing, such as Search Engine Optimization within the CMS, and its capability to accept Extensions, alongside what they actually do for the existing MODx installation. Read the rest of this entry »

The New Kid in Town: MODx Arrives on the CMS Scene; Offers Intuitive Alternative to Joomla, WordPress, Drupal

August 31st, 2009

Raymond Irving Introduces MODx CMS

Following up on iMajestic’s article last month regarding CMS comparisons and specific details about the most popular Content Management Systems, we’re excited to see that another CMS, one that seems to have been ingeniously engineered from the ground up, has surfaced. Read the rest of this entry »

Comparing the Three Major CMS’s: Drupal, Joomla and WordPress

July 20th, 2009

The internet grows every day, not only by way of scale, but also capability and functionality. As a result, everyone from small operations to large corporations are searching for new ways to equip themselves more effectively for doing e-business.

You may look at some of the business websites that are out there in a business sense these days, and think to yourself that the development of such a site could only be left to the most qualified of programmers: people you’d likely pay tens of thousands of dollars to in order to procure a formidable internet presence for your company. Read the rest of this entry »

Los Angeles SEO Firm iMajestic Provides Local Internet Marketing

June 16th, 2009

Local Internet Marketing Company, Los Angeles SEO Firm, Local SEO Services CompanyAs a web-based business owner, you undoubtedly know how tricky it can be to juggle handling the day-to-day operations of your website while marketing it effectively. Most likely, you’ve looked into hiring an internet marketing company to assist you in maximizing the exposure that your site receives. Many companies will tell you that they can help with your site’s search engine optimization (SEO) techniques as well as other marketing efforts - despite being hundreds, even sometimes thousands of miles away from your business. If you’re in the Los Angeles area, though, you should know that hiring a local internet marketing company has many distinct advantages.

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